The point that Tinder replaced the wordmark having a symbol conveyed an essential content

The point that Tinder replaced the wordmark having a symbol conveyed an essential content

The fresh new relationship app was attempting to make it clear: individuals acknowledge it instantaneously plus don’t even need the text to have it. Simply put, the brand new Tinder sign are at Nike Swoosh status.

2012 – 2017

Tinder is incubated in to the Hatch Labs. They already been work in 2012 and you may easily attained triumph one of pages. Merely 2 yrs later on, there have been as much as one billion user registrations just about every day.

2017 – Today

In the summer away from 2017, the application eliminated their text expression replacement it which have a great minimalistic icon. Actually, new symbol in itself had been familiar to the application users: it actually was the latest flame symbol that had been made use of in place of the brand new dot along the page “i” for the dated image.

Today, the fresh new flames symbol has actually obtained good gradient consistency. Given that old emblem was apartment and you may lime, the newest you’ve got certain measurement and you may goes out from tangerine so you’re able to red. In addition to, the form of your flames could have been a bit changed. The fresh icon is continuing to grow a while rounder, while the resources became better.

Additionally there is various other, upside-down version of brand new emblem. Here, brand new fire was white, as the record enjoys an effective gradient consistency out-of lime and you will pink styles.

Brand new logo amendment took place immediately following the latest application by itself is actually current, too. Included in the software redesign, a cleanser framework was brought, including simplified navigation and a new way of displaying photo.

Emblem symbolization

The meaning behind the newest flames symbol appears pretty transparent: Tinder is all about the fresh fire inside a human body. And additionally, “hot” is the keyword i name someone who is pleasing to the eye. Because an online dating application, Tinder pledges us to light the newest flames out-of relationships. Title of the project itself matches the idea very well just like the this means “material used in lighting fire.“

The choice of tone for the both the dated and you may the brand new Tinder representation looks really well sheer, into the fire symbol, because orange and magenta (or red-colored) could be the shade off flame. This means, the latest palette is an additional technique for encouraging you “consuming sizzling hot” relationship.

The individuals accustomed the idea of chakras, and that stumbled on united states from ancient reflection practices, get notice an added emblematic definition about along with alternatives. Lime ‘s the color of the following chakra, that is regarding the invention and you can sexuality.


The brand new Tinder icon is approximately welfare and you can partnership. The most common matchmaking software worldwide spends the quintessential well-known icon to possess mans matchmaking – brand new flame.

Brand new Tinder Icon is made from a gradient pink and orange rectangular that have circular basics, given that a back ground, and you can a conventionalized white flame in the middle. The brand new flame try taken with minimum traces and contains their bottom part softened and rounded. Toward specific sizes, the fresh light picture has actually a soft slim trace, for the anybody else It is simple and flat.

There is a version, where the flames is taken in this new gradient lime and you can red palette and you may put-on a light records.


The old symbolization featured an excellent minimalistic, modern typeface. Aside from the fire above the “we,” brand new wordmark was recognizable due to including distinctive aspects as best pub to your “t” (and therefore lacked a half of the duration) together with sloped club for the “e.”


As dated symbolization is orange into light history, the fresh a person is more complicated, in terms of the color palette, considering the gradient impression. Now, there’re multiple hues from tangerine, which happen to be complemented of the a number of light magenta shades. Despite the colour shift, the fresh new Tinder symbolization has actually stayed uniform in fire symbolization. Also, this new “fiery” impression might much more pronounced into the the new expression.

Leave a Reply

Your email address will not be published.